Then in August of 1954 sports journalism in America was changed forever by the birth of Sports Illustrated magazine. The first cover page of Sports Illustrated was a picture of Milwaukee Braves slugger Eddie Matthews taking one of his enviable home run swings. The first 5 years of the magazine were to grow the magazine towards the middle-class consumer and sports spectator and covered just about any sport it could cover. Over time the magazine started to write about football and basketball instead of just baseball. Now the magazine writes about any professional sport and also college sports and sometimes a little to do with high school.
Today sport journalist revels in the fact that one out of every five Americans is a steady customer at the local bowling alley, one out of twenty plays golf or tennis. And, when they are not playing the sport, they are most certainly watching, making the need for reporting bigger than it ever has been. For sport's biggest bills, television more often than not picks up the tab, and sports of all sorts bring out the best of TV, the imagination of its reporters, and the skills of its engineers.
The majority of this piece was written by information taken from this source
http://www.helium.com/items/1060127-a-brief-history-of-sports-journalism
